We’re excited to announce the launch of a new maternity yoga apparel collection, in collaboration with Spring Maternity¬†Nursing Baby. ¬†Co-labelled ‚ÄúOm Republic for Spring‚ÄĚ, the line is designed for moms-to-be who want to remain active and stylish throughout their pregnancy and beyond.
The launch collection comprises five best-selling styles selected from Om Republic‚Äôs core yoga apparel collection and modified by maternity wear experts at Spring Maternity Nursing Baby to accommodate a growing belly.
Made with organic cotton, with a touch of spandex for extra stretch where it is most needed, the garments are dedicated to moms-to-be who want the best for their pregnancies and their babies.¬†
Designed with active and multi-tasking moms-to-be in mind, the versatile collection is suitable for wear in prenatal yoga & pilates classes and leisure wear.¬† The tops feature convenient and comfortable 360 degree internal shelf bras with removable bra pads, while the bottoms feature gusset construction for added comfort and fit.¬†
The collection is available at www.omrepublic.com, and at Spring Maternity Nursing Baby’s five retail stores in Singapore.¬† Help us pass the word to moms-to-be who’re¬†looking for¬†stylish¬†activewear to their prenatal classes!¬†¬†
From L to R: With Annie; with¬†Jessica; Melini
“How did you come up with names for the designs?”¬† That’s a question I’ve been asked¬†several times.
When¬†the¬†design prototypes¬†were finalized¬†and it was time to give a name to each style, the first names¬†that came to my mind were the names of¬†long-time friends¬†of mine¬†who are passionate about movement, and have been extremely generous in providing input, comments and suggestions all along.
Annie¬†and¬†I¬†met through dance club in secondary school, where we¬†shared the same crazy enthusiasm over Chinese dance.¬† Annie’s now ¬†into pilates.¬† She has¬†always¬†been¬†my go-to person for a candid opinion on anything from styles and colors, to business ideas.¬† Annie loves halters, so the first halter in the collection was named after her.
Jessica¬†is another dance fanatic¬†I¬†met through¬†dance club.¬†¬†She still attends ballet classes today.¬† Always¬†thoughtful and infinitely patient,¬†Jessica¬†endured¬†countless versions of my drafts¬†in¬†the planning stages and¬†provided invaluable feedback.¬† ¬†The cami with the cute ruched front¬†is named after her, not least for her unwavering support.
Melini¬†and¬†I met in¬†business school.¬† We bonded over job recruiting,¬†and share similar¬†interests in¬†dance and movement.¬† Yoga,¬†pilates, dance–she does them all with finesse.¬† Feedback, suggestions,¬†thoughts–she has given me more than I can thank her for.¬†¬†When it came to naming¬†the cami with the dance-inspired scoop back, Mel naturally came to mind.
And there you have it: Annie Halter, Jess Cami, and Mel Cami.
Om Republic is the coming together of¬†my interests in¬†yoga, dance, art, and design.¬† One of the¬†best things about¬†designing a line of apparel centered around my interest in movement is that work never really feels like work.¬† Here’s a¬†look¬†at what goes on during part of the design process.
When I receive¬†the fitting samples, one of the first things I do is to put them through a wear test.¬†¬†The¬†garments have to look good, feel good and allow a full range of motion.¬† Forward bends, twists, backbends, inversions–you name it.¬† It’s quite a lot¬†of work to put every design through these stress (and stretch) tests, but it’s also a lot of fun.¬† Of course,¬†a side benefit¬†is that¬†it helps me get better at¬†the yoga asanas.¬† But¬†the most rewarding part is, tweaking and refining a style such¬†that not only does it have¬†a¬†distinct design element, it’s comfortable to wear¬†and¬†provides freedom of movement.